Our Story

As a family-owned and run business, we have been trading in New Milton since 1972, supporting generations near and far, old and young, with a highly professional and personalised experience.


Our knowledge and expertise in all aspects of jewellery comes from decades of dedication – to our craft and our customers.

Yet perhaps one of the most important aspects of our story is that… well, it’s not really about us. Ultimately, it’s about the countless individuals, couples and families we’ve built long-term relationships with over the last 50 years.

Or perhaps it’s more about the way we’ve always done things, with continuous dedication to our values of quality, consistency, dependability and craftsmanship. While we live in the present and always look to the future, in many ways we haven’t changed. Our approach has served our business and our customers well, and our love for what we do shines as strong today as it ever has.

Piers Bollard, son of founders Keith and Jenny, is proudly shepherding Charles Nobel into an exciting new phase – carrying our precious heritage forward and safeguarding its future for our longstanding and future clientele.

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Customer reviews

Sharon Gallagher

Always an amazing service from the team at Charles Nobel , we have been buying jewellery from Piers for the last 8 years and would not go any where else. Always excellent quality at fair prices

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Penelope Furneaux

My lovely eternity ring,given to me by my mother holds great sentimental value for me.
The spinnels were old and damaged so I decided to have the ring altered with diamonds replacing the spinnels.
Piers,a jeweller at Charles Nobel Jewellers,New Milton,inserted the diamonds with great care and expertise.
He has transformed my ring and I can thoroughly recommend him and his father,Charles.
Their service,knowledge and craftsmanship are excellent.

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Tamsin Beken

I highly recommend Charles Nobel and their lovely staff. They have done a brilliant job resizing my wedding ring, which is made up of three different types of gold so not an easy task. They were really helpful, professional and honest in their advice. Thank you!!

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Julie McStraw

I had a ring redesigned into a more modern pendant. Piers understood how I imagined the design to look - modern and unique. We spent a long time deciding on the best of the designs that were produced to fit my brief and I am extremely pleased with the finished product. I wouldn't hesitate to recommend this service

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