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Our Story

As a family-owned and run business, we have been trading in New Milton since 1972, supporting generations near and far, old and young, with a highly professional and personalised experience.

Charles-Nobel-Team
Emma-Piers
Charles-Nobel-Shop

Our knowledge and expertise in all aspects of jewellery comes from decades of dedication – to our craft and our customers.

Yet perhaps one of the most important aspects of our story is that… well, it’s not really about us. Ultimately, it’s about the countless individuals, couples and families we’ve built long-term relationships with over the last 50 years.

Or perhaps it’s more about the way we’ve always done things, with continuous dedication to our values of quality, consistency, dependability and craftsmanship. While we live in the present and always look to the future, in many ways we haven’t changed. Our approach has served our business and our customers well, and our love for what we do shines as strong today as it ever has.

Piers Bollard, son of founders Keith and Jenny, is proudly shepherding Charles Nobel into an exciting new phase – carrying our precious heritage forward and safeguarding its future for our longstanding and future clientele.

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Customer reviews

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Shona Smith

My family and I have been going to Charles Nobel for many years and have always had beautiful pieces of jewellery and outstanding customer service. Charles Nobel have even redesigned jewellery for me, including my most sentimental piece of jewellery that I would never trust anyone else with. I went into Charles Nobel recently after a while for my mums 60th birthday present and it was like I had never been away. Piers and the team helped me to find a stunning pair of diamond earrings for my mum and spent their time advising me and looking after me. My mum was so thrilled and I am so happy with the jewellery and service I receive every single time. Thank you so much, I will be back soon!

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Stephanie Kosandiak

My antique engagement diamond solitaire ring (which I had worn for 41 years), was in need of a new shank. At the same time I was advised to renew the setting. I was concerned that a new setting would change the character of the ring. I couldn’t have been more wrong!! The ring looks fabulous. The setting has improved the appearance of my diamond enormously and I have to admit I was quite emotional when I saw the result of the “repair “. I now have a beautiful new ring which has maintained its character but has been brought up to date. Thank you too to the Charles Nobel staff for their advice and craftsmanship! I am a very satisfied customer!

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Ben Shakerley

Excellent jewellers, we took in my fiancé’s engagement ring which belonged to my grandmother, we wanted a stone replacement and resizing. We had such wonderful service, fantastic advice and the craftsmanship of the ring is impeccable. Would highly recommend!

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Ali Geake

Absolutely fabulous customer service and beautiful earrings for my goddaughter. Thank you to Piers and Emma who offered such helpful advice and even a gift wrapping service for a last-minute present for my goddaughter. She was thrilled - and so was I! Highly recommend such a personal touch when jewellery shopping.

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