Our Story

As a family-owned and run business, we have been trading in New Milton since 1972, supporting generations near and far, old and young, with a highly professional and personalised experience.


Our knowledge and expertise in all aspects of jewellery comes from decades of dedication – to our craft and our customers.

Yet perhaps one of the most important aspects of our story is that… well, it’s not really about us. Ultimately, it’s about the countless individuals, couples and families we’ve built long-term relationships with over the last 50 years.

Or perhaps it’s more about the way we’ve always done things, with continuous dedication to our values of quality, consistency, dependability and craftsmanship. While we live in the present and always look to the future, in many ways we haven’t changed. Our approach has served our business and our customers well, and our love for what we do shines as strong today as it ever has.

Piers Bollard, son of founders Keith and Jenny, is proudly shepherding Charles Nobel into an exciting new phase – carrying our precious heritage forward and safeguarding its future for our longstanding and future clientele.

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“Piers recently made my wife's engagement ring. He did an exceptional job, it was far better than she ever hoped. Mandy says "Piers you are a Superstar!”


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